A Fashion Revolution In The Making.
ARE YOU IN? Fashion Revolution Week 2020 shines a light on the steps needed to bring about revolutionary change at this pivotal point in the history of the fashion industry.
Now, more than ever before, the industry is coming under increasing scrutiny and millions of people around the world are expected to participate in Fashion Revolution Week as it moves online.
This year’s global Fashion Revolution’s campaign focuses on four key areas: Consumption, Composition, Conditions and Collective Action, showing how the decisions we make as consumers and brands is affecting the people who make our clothes, as well as the earth and the oceans.
The campaign highlights what needs to happen to start to rebuild a fashion industry that values people over growth and profit and conserves and regenerates the environment as we come out of the other side of the global pandemic
On 21 April, the 5th edition of the Fashion Transparency Index was published, the biggest to date, covering 250 of the world’s biggest fashion brands and retailers. The Index shows which brands are leading the way on transparency, which brands have seen the greatest improvement in their scores, and where there is more work to be done.
This moment proves exactly why transparency in the fashion industry is so vital and why we cannot afford to return to business as usual. If major brands and retailers are publishing information about how they do business with their suppliers, then we can hold them to account. The Spotlight Issues of this year’s Index includes a section on brands’ purchasing practices which have come under increasing scrutiny in recent weeks.
The current pandemic has amplified the fashion industry’s broken model of extreme waste and overproduction, bringing into question the way the entire system works.
The theme of this year’s Fashion Question Time Mass consumption: the end of an era couldn’t feel more relevant to the present situation. The annual event, in partnership with the V&A, will be conducted online on 24 April this year.
Whilst the coronavirus is increasingly showing how people will support each other at a time of crisis and highlighting ways in which our personal consumption patterns can become more sustainable, the question of how to support the millions of supply chain workers who have already lost their jobs remains largely unanswered.
Whilst people are in isolation, they are more able and willing than ever to join the online community of fashion revolutionaries and amplify their voices by speaking up together.
Fashion Revolution Malta, with the help of Manuel Bonnici & Andrew Borg Wirth, will launch a campaign on the 20th April until 26th April focused on mobilising consumers around the question #WhoMadeMyClothes? Joining a global movement to demand transparency and accountability from fashion brands to protect the workers in their supply chain, especially during this unprecedented moment in our global history.
This year Fashion Revolution will also introduce a new campaign question and hashtag #WhatsInMyClothes?, to help shed light on the story behind how our clothes are made and the impact they have on our planet. By improving the material and fibre literacy of citizens everywhere, we aim to empower more people to make informed decisions about the textiles they choose.
To help do this, Fashion Revolution Malta will invite consumers to turn to their labels, to understand #WhatsInMyClothes?. We have invited Taryn Mamo Cefai and Raphael Pace to bring 3 items of clothing, their curiosity and questions to a Wardrobe Session with FRM called ReadMyLabel. Together we will investigate the truth behind the fibres and materials in our clothes. This will be aired on 22nd April
Throughout the week Fashion Revolution Malta will also be launching our first “How To” videos, focusing on repairing skills, done in collaboration with Shannon Briffa & Malik Atwair. The aim of the videos is to equip the viewers, with the right knowhow & tools needed to prolong the life of their clothes. The videos are there to have your #LovedClothesLast. During FR Week, we will be launching 3 How To videos:
How To: Sew on a Button
How To: Restitch Tears
How To: Fix Sweater Snags
A Fashion Revolution starts with thinking differently about the clothes we buy and wear.
To love fashion and to also be more mindful of the impacts of our shopping habits and the way we care for our clothes.
Repairing our clothes is a practical, symbolic, aesthetic, original, creative, trendsetting, badass, revolutionary way to say my clothes are me, my chosen skin, my principles, my story. Long live our clothes! There are basic repair skills that we as consumers can all learn to bring new life to our clothes, because #LovedClothesLast. Fashion Revolution Malta will be launching repair videos across Fashion Revolution Week.
Schedule of Events: Go to Fashion Revolution Malta to get updates
20th April: WhoMadeMyClothes? Campaign
20th April: Repair Videos Launch
21st April: Launch of Fashion Transparency Index [Fashion Revolution Global]
22nd April:FRM Q&A
23rd April: Read My Label wardrobe special with Taryn Mamo Cefai & Raphael Pace 24th April: Fashion Question Time, 11:00 – 13:00 [BST] [Fashion Revolution Global]