Essentially cool.
#ItTakesCourage to Open your Heart
To celebrate their new campaign, the eyewear giant Ray-Ban are reinterpreting the spirit of innovation with their kick-off to 2016 with a Spring \ Summer collection that continues the brand’s legendary style through unmistakable Ray-Ban shapes, brand new icons and distinctive round and retro-inspired designs.
Drawing its inspiration from iconic Ray-Ban Clubmaster and Round shapes, the talking piece of the SS16 release is an all-new Icon: Clubround. Here, unique shapes are inspired by the the authentic style of modern intellectuals and Bohemian creatives who love the unique and bold identity of unmistakable profiles with classic and contemporary mirror lenses.
The new Clubround shape fuses authentic Ray-Ban DNA design and iconic style to create a contemporary look that is essentially cool.
The brand also revamps the original Ray-Ban Gatsby shape from the 80’s, redefining the distinctive highbrow design and retro-appeal of this rounded phantos shape with modern finishes to bring a classic up-to-date.
Completing the offer, a new round optical style in rubberised nylon fibre and the unmistakable Erika in a modern full metal construction feature new shot finishes to bring a cool shimmer to fresh and young style.
This reinterpretation of a historic Ray-Ban model revamps a hero of retro design with contemporary elements to define up-to-date, statement style with loads of character. The rounded phantos acetate sun shape is contrasted by the high profile polished golden metal double bridge. Available in black, Havana, and opal Havana with green mirror lenses, opal Havana with blue mirror lenses, opal Havana with mirror gold lenses and opal Havana with mirror silver lenses. Also available in Asian Fitting.
Ray-Ban revamps an inimitable classic with modern finishes to bring a historical shape up-to-date with contemporary flair. The unique double-bridged construction of this retro-inspired rounded phantos sun shape in acetate contrasts with the highbrow polished golden metal double bridge. Available in black, Havana, opal Havana with green mirror lenses, opal Havana with blue mirror lenses, opal Havana with mirror gold lenses, opal Havana with mirror pink lenses. Also available in Asian Fitting.
Contemporary trends and innovative finishes reinvent icon-inspired design in trend-setting Ray-Ban Youngster style: Round goes gradient rubber! This lightweight nylon fibre optical
frame features a cool round shape with an iconic keyhole bridge and fine Ray-Ban shaped temples for a modern, yet characterful look. The varied five-colour palette offers something for everyone – from violet, blue or grey gradient tones for a shimmer of modern style to sophisticated rubber black or rubber Havana.
