From Province to the ocean
Lira Bekbolatova’s Report from Paris Fashion Week for VAMP Magazine
Emanuel Ungaro stood as a testament to enduring creativity, seamlessly blending its rich heritage with contemporary innovation.
In June, the brand presented the Spring/Summer 2026 collection that drew inspiration from the landscapes and plant life of Provence, as well as the shores of the Atlantic Ocean. It was a journey through France, from the scrublands of the south to the beaches of the west coast, capturing the essence of ‘élégance décontractée’.
Simple nature, simple art, and pure, linear graphics captured the spirit of summer ease. Volumes and comfort were expressed through simple, pure designs that created relaxed silhouettes with fluid textures and precious finishes. The softness and lightness of the materials were key features of this collection, with fresh textiles and natural, pure fibres combined with elegant, sophisticated prints.
Patterns were inspired by olive leaves and sage, and the graphic outlines of newly blooming flowers, bringing charm and freshness to the collection’s vegetal and rural elements. Seaweed and kelp used shades of blue watercolours, while seashells expressed the height of summer.
The work on new sartorial silhouettes was part of the brand’s DNA, highlighting double-breasted jackets and suits. More unconstructed and fluid pieces were shown, with lower lapels and large pleated trousers. Textiles were light and essential: ultra-light wools, fine linen blends, and fresh, compact cottons.
For evening parties, sleek and fluid tuxedos were embellished with tonal crystal motifs on lapels and trousers.
The sportswear collection featured fringes, shirt jackets, a crisp coated linen bomber, and a double-breasted trench coat, as well as printed, oversized T-shirts and sweatshirts.
