Tommy Hilfiger Reopening
SLIEMA, MALTA (OCTOBER 2021) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce, alongside Malta franchise partner Trilogy, the reopening of the TOMMY JEANS store in Sliema, Malta on October 2, 2021.
Located at Tigne Point, the store is situated on the first floor of The Point Shopping Mall, Malta’s premier shopping center offering a dynamic and international mix of fashion, beauty, health and lifestyle. In accordance with Malta’s governmental COVID-19 guidelines, precautionary measures have been implemented throughout the store to protect the health and safety of staff and consumers.
The 968 square foot store reopens showcasing the Fall 2021 TOMMY JEANS menswear, womenswear, footwear and accessories collections. Building on Tommy Hilfiger’s ambitious sustainability mission to Waste Nothing and Welcome All, the collection includes sustainable puffers and jackets finished in color-popping shades and statement silhouettes. Featuring 100% recycled denim to reduce waste, water and energy consumption, the collection’s outerwear pieces are produced using 100% organic cotton and recycled shell fabric.
The store reopens in alignment with the Fall 2021 TOMMY JEANS brand campaign “Less Buzz, More Music”, which invites audiences to escape the buzz of today’s hyper-connected world – from the news to social media – through the power of music. Inspired by Tommy Hilfiger’s lifelong passion for music, the campaign brings together edgy streetwear style with expressive music video content.
The TOMMY JEANS store concept brings the consumer a modern look with a clean, bright and fresh appearance inspired by a youthful spirit. Through an edgy and non-gendered stylistic approach, the store concept is adaptable and versatile. Product is presented through creative visual storytelling, with a focus on hanging menswear and womenswear merchandise further complemented by footwear and accessories.
Follow @TommyJeans on Instagram to join the growing TOMMY JEANS community – a digital destination combining music, streetwear and youth culture with experimental content pushing the boundaries for individualized style and self-expression. Join the conversation on all social media channels using #TommyJeans.
About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories.
Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance.
Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.